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Fintech

Equity Ease Stock Market App

Equity Ease is a modern stock market app that simplifies investing with real-time data, advanced analytics, and a user-friendly interface, empowering both new and experienced investors to make informed decisions easily.

Industry

Industry

Fintech

Fintech

Fintech

Project Duration

Project Duration

6 Weeks

6 Weeks

6 Weeks

My Role

My Role

Lead UI/UX Designer

Lead UI/UX Designer

Lead UI/UX Designer

Services

Services

UI.UX Design

UI.UX Design

UI.UX Design

Tools Used

Tools Used

Overview

EquityEase is a stock market mobile application designed to empower users with a seamless and efficient trading experience. Key features include a personalized dashboard, simplified trading options, comprehensive market insights, and educational resources. The app's user-centric design ensures that both novice and experienced investors can navigate the complexities of the stock market with ease.

Objective

The goal was to design a mobile application, EquityEase, that simplifies stock market trading for both beginners and experienced investors. The app needed to be intuitive, visually appealing, and packed with features to help users make informed trading decisions.

Challenge

One of the main challenges was balancing the complexity of the stock market with the need for a user-friendly interface. Advanced users required detailed data and tools, while beginners needed simplicity and guidance. To address this, we implemented customizable dashboards and layered information, allowing users to tailor their experience according to their expertise level.

Conclusion

EquityEase successfully bridged the gap between novice and experienced traders by providing a user-friendly platform with powerful tools and educational content. The iterative design process, combined with extensive user research, ensured that the app met the needs of its diverse user base. Moving forward, continuous user feedback will drive future updates and feature enhancements.

40%

Increase in User Engagement

Increase in User Engagement

25%

Faster Task Completion

Faster Task Completion

35%

Increase in Time Spent on App

Increase in Time Spent on App

Process

Process

01

Research & Discovery

I start by thoroughly understanding the project’s goals and user base. This involves conducting user interviews, competitive analysis, and gathering insights through data-driven research. The aim is to identify key pain points and opportunities for innovation.

02

Ideation & Wireframing

Once I’ve gathered insights, I translate them into low-fidelity wireframes. These sketches allow me to explore different design directions and quickly test ideas without getting caught up in visual details. Collaboration with stakeholders is crucial at this stage to ensure alignment.

03

Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Testing & Iteration

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Development Collaboration

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Research & Discovery

I start by thoroughly understanding the project’s goals and user base. This involves conducting user interviews, competitive analysis, and gathering insights through data-driven research. The aim is to identify key pain points and opportunities for innovation.

02

Ideation & Wireframing

Once I’ve gathered insights, I translate them into low-fidelity wireframes. These sketches allow me to explore different design directions and quickly test ideas without getting caught up in visual details. Collaboration with stakeholders is crucial at this stage to ensure alignment.

03

Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Testing & Iteration

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Development Collaboration

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Research & Discovery

I start by thoroughly understanding the project’s goals and user base. This involves conducting user interviews, competitive analysis, and gathering insights through data-driven research. The aim is to identify key pain points and opportunities for innovation.

02

Ideation & Wireframing

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Prototyping

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Testing & Iteration

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Development Collaboration

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

User Personas

User Personas

User Personas

Defined key investor personas, from beginners seeking guidance to seasoned traders, to tailor the app’s experience to diverse needs.

Design Timeline

Design Timeline

Design Timeline

A 06-week design process focused on iterative prototyping, testing, and refining the UI/UX based on user feedback.

A 06-week design process focused on iterative prototyping, testing,

User Research

User Research

User Research

Conducted interviews and surveys to understand user pain points, preferences, and behaviors in stock trading platforms.

I observed that over 90 Perecent of people prefer using a mobile app for stock market activities.

Empathy Map

Empathy Map

Empathy Map

Mapped users' thoughts, feelings, and challenges to create a user-centered design that addresses their frustrations and goals.

User Journey Map

User Journey Map

User Journey Map

Journey Map outlines the steps a user takes when interacting with a product, highlighting tasks, emotions, thoughts, and improvement opportunities

Information Architecture

Information Architecture

Information Architecture

Structured the app's navigation for intuitive access to trading tools, market data, and portfolio tracking with minimal effort.

High Fidelity Designs

High Fidelity Designs

High Fidelity Designs

Delivered pixel-perfect, fully interactive designs that reflected the polished and professional aesthetic of the app's final version.

Trusted by Professionals

Trusted by Professionals

While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.

While most of my client reviews are NDA-protected (because, you know, top-secret agency white label stuff), I managed to sneak in a few favorites from my previous partners.

Working with Athos 2.0 has been a game-changer for our app's user experience.
Their innovative UI designs and seamless Framer development have elevated our product to new heights. Kudos to Athos for their expertise and dedication.
Sienna Hewitt
CEO, Tech Innovations
Working with Athos 2.0 has been a game-changer for our app's user experience.
Their innovative UI designs and seamless Framer development have elevated our product to new heights. Kudos to Athos for their expertise and dedication.
Joakim Korsgaard
CEO, Tech Innovations
As a fellow UI/UX designer, I'm truly impressed by Athos 2.0's ability to create visually stunning and user-friendly interfaces.
Their Framer development skills bring designs to life effortlessly. A true professional in the field!
Maria Septimus
Lead Designer, Dynamics Agency
We collaborated with Athos 2.0 on a critical project, and their UI/UX designs not only met but exceeded our expectations.
It's a pleasure to work with professionals who understand the art and science of user experience.
Giana Kenter
Founder, Mobile Dynamics Startup
Working with Athos 2.0 has been a game-changer for our app's user experience.
Their innovative UI designs and seamless Framer development have elevated our product to new heights. Kudos to Athos for their expertise and dedication.
Sienna Hewitt
CEO, Tech Innovations

Ready to elevate your User Experience?

Schedule a call with Haidar Ali.

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Behance

All Right Reserved, All Wrong Reversed

Designed by Haidar Ali

Ready to elevate your User Experience?

Schedule a call with Haidar Ali.

Let's Collaborate

LinkedIn

Twitter

Instagram

Behance

All Right Reserved, All Wrong Reversed

Designed by Haidar Ali

Ready to elevate your User Experience?

Schedule a call with Haidar Ali.

Let's Collaborate

LinkedIn

Twitter

Instagram

Behance

All Right Reserved, All Wrong Reversed

Designed by Haidar Ali

Ready to elevate your User Experience?

Schedule a call with Haidar Ali.

Let's Collaborate

LinkedIn

Twitter

Instagram

All Right Reserved, All Wrong Reversed

Designed by Haidar Ali

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